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Singapore: Flower of
Southeast Asia
City Branding, Logo Design, Icon Design
Singapore, often referred to as the Lion City (Singa-pura), is
renowned as a global financial hub and one of the most densely
populated cities in the world. This branding project aims to capture
the city's multicultural, eco-friendly, interconnected essence, which is truly unique to Singapore.
The brand artwork simulates the unique patterns found in tree bark, symbolizing the fingerprint of a tree,
which represents Singapore's distinctive green identity.
Inspired by the iconic Supertree structures of Gardens by the Bay, this logo captures Singapore's multicultural, interconnected, and green essence. The gradient imitates the Supertrees lighting up at night,
highlighting Singapore's vibrant and unique side.
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